I know what to film. I just freeze when the camera's on.
We write the words. You read them out. No memorising, no staring at the camera wondering how to start.
This might be you
- You spend ages working out how to open
- You wander off-topic and the edit becomes painful
- The first three seconds don't hold anyone and the views die there
- You know the topic but freeze once recording starts
What you get
- A word-for-word script, including the first-three-seconds hook
- Pauses and emphasis marked so it doesn't sound read
- A closing call to action on every one
- Variants for different lengths, same message
A real situation
A café owner knew exactly why his beans were different but froze on camera every time. With a script in front of him, one take was usable. He now films eight in an afternoon.
Common questions
- Will it sound like me or like an ad?
- Like you. We write from how you actually talk — the first round usually comes after we've listened to you explain it once.
- Can I change the words?
- Please do. It's a floor, not a cage. Most people drift off-script by the third take and that's when it gets good.
- Do you write in Chinese and English?
- Both, written separately. A translated script sounds translated, and viewers can hear it.
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