Get remembered
People have to hold you in their head before they can look for you or buy from you. That is what this layer does.
“I explain what I do and people still don't remember me.”
01
PositioningPositioning
Positioning isn't a nice-sounding slogan. It's deciding the exact moment someone should think of you first.
02
Personal IPPersonal IP
In some industries the person sells better than the company. Personal branding makes you the reason they reach out.
03
Visual IdentityVisual Identity
Visual identity isn't a logo. It's a set of rules so you never have to redecide how anything looks.
Where this sits
Each layer feeds the next one. “Get remembered” is layer 01 of four — you can start here, but it only pays once what comes after is connected. See the whole line →