Every graphic starts from scratch, and none of them look related
Visual identity isn't a logo. It's a set of rules so you never have to redecide how anything looks.
This might be you
- You have a logo, and that's all you have
- Every post looks like a different company
- You explain the brief at length and still get back something wrong
- Your materials look homemade next to competitors
What you get
- Full logo usage: sizes, single-colour version, minimum size, what not to do
- Brand colours, light and dark sets, contrast-tested for accessibility
- Type rules for English and Chinese, including which goes first when they're mixed
- Templates you or anyone you hire can actually follow
A real situation
A clinic had five people making posts. Every one looked like a different clinic. After the rules were written down, the intern's posts were indistinguishable from the designer's.
Common questions
- Do I need a full identity, or just a logo?
- If one person makes everything and always will, a logo may do. The moment a second person touches it, you need rules.
- Can you work with my existing logo?
- Usually yes. Most of the time the logo is fine and everything around it is missing.
- Will this work in both English and Chinese?
- Yes, and the mixed-script rules matter more than people expect — Latin first, Chinese second in the font stack, or the spacing goes wrong.
More in Get remembered