01Outward diffusion
Attract
“We’re good at what we do, but nobody remembers us.”
The shift
From how it runs nowto how it should.
- Post when you remember
- Boost whatever did okay
- Explain it differently every time
- Referrals only
Recognised before you speak
- One position, written down
- Content pillars that repeat
- Ads pointed somewhere that catches
- Pages that answer what people search
What connects
One line, not separate tools.
- Content
- Ads
- Search
- Social
- Brand
Capabilities
What sits inside Attract.
Brand positioning
The sentence people repeat when they refer you.
See the service page →Personal IP
When the person sells better than the company.
See the service page →Visual identity
Rules so five people can post and it still looks like one company.
See the service page →Content strategy
Pillars, not posts. Everything later grows from these.
See the service page →Scripts
Word-for-word, including the three-second hook.
See the service page →Filming & editing
A month of finished content from one session.
See the service page →Advertising
Tracking, a page that catches, and a readout you can act on.
See the service page →SEO
A page that happens to answer the exact thing someone typed.
See the service page →Proof
Nothing here yet — on purpose.
Real client work goes here once it clears review, labelled every time. Invented examples would make this page worthless.
Starting investment
Where this usually starts.
Diagnosis from RM699. Individual capabilities quoted after scope.
Build fees, managed fees and third-party usage are charged separately. Nothing on this page is a quotation.
Common questions
- Where do I start if everything feels weak?
- The Blueprint. Attract is expensive to fix blind — we look first.
- How long before content works?
- Two to three months before the shape shows. If you need customers this week, ads are the honest answer.